Innovation or Imitation?

The word “innovation” sounds beautiful. It inspires, promises the future, and evokes progress and bold decisions. But in reality, too often what we see isn’t innovation — it’s imitation. A new name for old approaches, a fresh coat of paint on the same walls. And the ability of leadership to distinguish genuine innovation from imitation often determines the company’s destiny.

History offers plenty of examples.

Back in the 1970s, Kodak invented the digital camera. They held in their hands the very technology that would change the world. Yet, their leadership chose to remain prisoners of their existing business model, continuing to profit from film. On the surface, Kodak appeared to be evolving — launching new products, running ad campaigns. But it was only an illusion of progress. They weren’t ready to disrupt their own model. And so, a company that could have led the digital era ended up chasing it.

Now compare that to Netflix. They started as a DVD delivery service. But when streaming emerged on the horizon, they didn’t cling to the old. They took a risk — they transformed their business model, redefined how people consume movies and series, and ultimately created a new reality. That’s true innovation — not a new label, but a cultural shift.

Today, leaders have endless “breakthrough” tools at their disposal — AI, agile, trendy platforms, and shiny apps. But here’s the truth: until these steps change the culture, mindset, and real ways of creating value, it’s not innovation. It’s an expensive imitation.

Take Apple. They weren’t the first to make an MP3 player, smartphone, or tablet. But under Steve Jobs, they reimagined the entire human experience of technology. That was true innovation — not inventing from scratch, but creating a new norm of behavior.

The difference between innovation and imitation is simple: one changes people and culture; the other comforts us with the illusion of movement.

In a world where change is constant, genuine innovation is no longer a luxury — it’s a condition for survival.

So here’s the ultimate question for every leader:

When you launch a new project, approve an initiative, or invest in the next “trend” — ask yourself:

Is this innovation or imitation?

The answer will define not only your strategy — but your future.